In October 2019, the President of South Africa signed the Film and Publications Amendment Bill into law. This Act will come into effect at a later date to be proclaimed by the President. The Act has come under fire for its controversial requirements and has rightfully been dubbed the “Internet Censorship Bill”. There are major concerns over how this Act will impact and affect content creators and those in the entertainment industry.
The new amendment requires classification prior to one publishing their content online. This is problematic as the Film and Publication Board (FPB) will now have the power to censor content it deems inappropriate and thus will not be published online.
The Amendment requires all social media content creators to register with the Film and Publications Board and become registered distributors. This will be a monitoring mechanism on all social media content that will be distributed online commercially or otherwise. This gives the Film and Publication Board the mandate to pre-classify any content before it is published online, and the authority to veto any content from being published online and if published online, the ability to request that it be taken down if it is shown to be in violation with the Act. The classification will prove to be impossible to comply with as this will mean that all social media users will need to have their content classified by the Film and Publication Board before publication, which will be near impossible given the number of social media users in South Africa and the number of videos that are uploaded each minute. This also begs the question, does the Film and Publication Board have the resources and capacity to efficiently and effectively take on such a task?
One of social media’s best-selling points is the speed at which content is posted online, the number of interactions the content makes and the number of engagements the post generates. This is how content creators make their revenue. The classification application slows this down and could potentially hinder revenue generation and the relevance of the content at the time of publishing for content creators.
The failure to have the film or recording classified prior to publishing will be a criminal offence. In essence, anyone who uploads videos on any social media platform (youtube, facebook, twitter etc) prior to classification or with or without being a registered distributor will be committing an offence even if there is no revenue to be generated from that video.
Of great concern is the effect this will have on the South African online entertainment market. How will this new requirement hinder how people will be posting videos or livestreaming online? There is also the great Constitutional infringement on one’s freedom of speech and expression as enshrined in the Constitution.
In essence, the FPB would have the authority to govern what the public can and cannot post and should there be a complaint lodged against a video recording or film posted online, it has the authority to request that it be taken down. Will this new process force companies to look to international influencers in order to circumvent this delay and have its content posted online quickly and timeously? What effects will this have on our very own social media industry in South Africa? Industry experts are all in agreement that this new Act will not only halter the publication of creative content but will have a detrimental financial impact on those dependent on content creation.
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